Role: Ecommerce Marketing & Content Manager, B2B
Location: Montreal, QC
About the role:
We're looking for a bilingual (French & English) B2B eCommerce Marketing & Content Manager to join our team. Reporting to the B2B eCommerce Manager, you'll be the driving force behind our digital marketing strategies, helping to grow our online presence and drive sales through compelling content and data-driven decision making.
What you will be doing:
- Manage our digital content strategy across web, email, and multichannel campaigns
- Own the execution of our national email program, including calendar management, creative development, and stakeholder approvals
- Drive website optimization through content management and performance analysis
- Collaborate with Studio teams to develop engaging digital assets
- Manage marketing budget allocation and track RO
- Partner with cross-functional teams (eCom, Brand, Sales, Commercial Ops) to align marketing initiatives with business objectives
- Monitor and analyze website metrics and CRM performance to uncover optimization opportunities
- Execute marketing test & learn initiatives to continuously improve performance
- Conduct competitive analysis and stay ahead of industry trends
- Build and present comprehensive reports on marketing and site KPIs
What you need to be great in this role:
- 3-6 years of experience taking ideas from concept through to execution and 1 year minimum specific to eCom
- Fluency in both French and English
- Proven experience in eCommerce marketing and content management
- Experience with Content creation, CRM (SalesForce Marketing Cloud) and Website content (Youtube, CloudCraze, Drupal, HTML)
- Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc)
- Project management skills and experience with agile methodologies
- Ability to manage multiple priorities in a fast-moving environment
- Data visualization and reporting skills
- Strategic thinking with a results-driven approach
- Experience in B2B marketing preferred
At the time of this posting, the base salary for this position may range from CAD$85,000.00 to CAD$95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
Req ID: 13438
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