Sr. Analyst, Influencer Marketing

Job Details

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth.

Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically.

We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals.

The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities of the Sr. Analyst, Influencer Role:

• Support development of campaign and long-term Influencer strategy for current Ovative clients
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s
• Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
• Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences
• Document, analyze, and provide meaningful insights on campaign performance
• Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
• Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape
• Experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
• Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business

Qualifications and Skills Required:

• Deep understanding of the Influencer ecosystem – social media channels, influencers, content, and creators driving both organic and paid strategies
• 2-5 years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency setting
• Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
• Proven track record of developing and implementing influencer campaigns
• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
• Experience analyzing influencer-specific metrics
• Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points
• Strong verbal & written communication skills and client management skills

Preferred:

• Digital agency experience or digital lead on the client-side
• Web analytics experience
• Utilization of Influencer tools and tech platforms (Google Analytics, Sprout Social, or similar influnecer sourcing platforms a plus)

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.

Benefits of Working at Ovative Group 

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off.

We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.

Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

• Access to all office spaces in Msp,Nyc, and CHI

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.

• Flexible paid vacation policy

• 401k match program

• Top-notch health insurance options

• Monthly stipend for your mobile phone and data plan

• Sabbatical program

• Charitable giving via our time and a financial match program

• Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!