Senior Digital Marketing Specialist

Job Details

The Digital Marketing Senior Specialist will play a key role in executing and optimizing Catalent’s digital marketing initiatives to drive customer engagement and business growth.

Reporting to the Associate Director, Omnichannel Marketing, this position collaborates closely with Omnichannel Marketing Managers and external digital marketing agencies to deliver impactful, data-driven campaigns.

This role requires expertise in digital marketing strategies, meticulous attention to detail, and strong analytical capabilities to ensure campaigns deliver measurable results.

The ideal candidate will demonstrate hands-on proficiency with digital tools and platforms while effectively managing agency relationships to ensure timely, high-quality execution.

The Role

• Digital Campaign Management
• Co-develop and implement comprehensive digital marketing strategies that align with Catalent’s business objectives across Pharma, Biologics, and Consumer Health segments.
• Agency Collaboration
• Provide detailed and clear briefs to digital marketing agencies to ensure alignment with campaign goals.
• Content and Asset Development
• Partner with internal teams and external agency to develop compelling digital assets, including landing pages, email templates, and promotional content.
• Performance Tracking and Analysis
• Collaborate with digital marketing agency and marketing to monitor key performance indicators (KPIs) such as traffic, engagement, leads, and conversion rates.
• Innovation and Best Practices
• Stay informed about industry trends, emerging technologies, and digital marketing best practices.
• Other duties as assigned.

The Candidate

• Bachelor’s degree in Marketing, Digital Communications, Business, or a related field.
• Minimum 5 years of experience, including oversight of digital marketing agencies and strategic campaign leadership.

Why You Should Join Catalent

• Join a high growth and fast paced organization with a people focused culture
• Global exposure, defined career path and annual performance review and feedback process
• Competitive Medical, Dental, Vision and 401K
• 19 days PTO & 8 paid holidays

Catalent offers rewarding opportunities to further your career!  Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market.

Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference.

personal initiative. dynamic pace. meaningful work.

Catalent is an Equal Opportunity Employer, including disability and veterans.