Paid Media Specialist

Job Details

The Opportunity 

Ready to reboot your career? This is more than your standard Paid Media role…

We’re building something special and this is a chance to join our Paid Media team at the early stages – be part of shaping its success and driving incredible results for our clients!

Key Objective

As a Paid Media Specialist, you’ll be responsible for executing and optimising exceptional paid media strategies across multiple client accounts.

You’ll bring a fresh, data-driven approach to maximising the return generated by clients’ media spend, fuelled by a passion for A/B testing, detailed analysis, and persuasive ad copy—all with a goal of driving continuous growth and success for our clients.

Core Responsibilities Campaign Development and Optimisation

• Conduct comprehensive audits to create and implement strategies that align with clients’ goals
• Manage paid acquisition campaigns across various brands, ensuring alignment with client objectives
• Conduct keyword research, budget planning, and build well-structured campaigns for optimal performance
• Accurately set up and monitor conversion, event, and goal tracking to ensure reliable reporting
• Meticulously manage budgets and forecasts to control advertising spend and maximise ROI
• Provide detailed and analytical reports that highlight performance, pinpoint areas for improvement, and identify new opportunities
• Propose and manage split tests and other optimisation strategies to drive consistent improvement
• Collaborate with clients’ development teams to improve landing page experiences and coordinate with creative teams for effective display ads
• Have a deep understanding of client’s business objectives and design ROI focused paid media strategies
• Work closely with the design team to develop visually captivating assets that drive engagement and maximise conversions for our campaigns

Client Communication and Account Management

• Proactively monitor client campaigns and update internal systems with performance data
• Assist with client onboarding on request – developing detailed paid media roadmaps tailored to individual accounts
• Regularly update clients on ongoing strategies and campaign performance, including KPIs and optimisations.
• Build and maintain client dashboards for real-time tracking and effective reporting.
• Prepare and present reports and contribute to quarterly business reviews
• Provide ongoing feedback to clients on improving ad performance, including identifying landing page optimisation and site functionality enhancements.
• Attend and contribute to client WIP meetings, send follow-up updates, and ensure client satisfaction remains high, flagging any ‘at-risk’ accounts to senior leadership.
• Partner with the Senior Manager to create proposals, contribute to client pitches and renewals

Required Skills and Experience

• Proficiency in paid media platforms, with a particular focus on Google Ads and analytics tools like Google Analytics (Meta and LinkedIn Ad experience also favoured)
• Experience in Microsoft Office and Google Workspace
• Strong analytical skills and attention to detail, with the ability to interpret data and propose meaningful strategies
• Results-driven and solution-oriented, with an eagerness to exceed client expectations.
• Outstanding organisational skills, able to manage your workload effectively and assist in team planning.
• Excellent communication skills for client-facing roles, with a collaborative, team-oriented approach.

Required Skills

• Excellent communication and presentation skills
• Proficient in Microsoft Office/Excel
• Excellent writing and organisational skills
• Proactive with the ability to multi-task
• Knowledge of search engines and basic approaches to SEO

Job Perks

• Flexible Working Hours
• Company Pension
• 4-day Week (Fridays Off!)
• Remote Work
• Health Care Cash Plan
• Nomad Working Policy