Influencer Marketing Manager

Job Details

We are looking for an experienced Manager of Influencer Marketing to lead and scale our performance-driven influencer marketing efforts.

This role requires a strategic leader with a strong background in influencer partnerships, business development, and performance marketing.

As the Manager, Influencer Marketing, you will own the strategy and execution of our influencer programs, drive growth through high-impact partnerships, and collaborate cross-functionally to integrate influencer efforts into the broader marketing strategy.

This role is ideal for a results-oriented professional who thrives in a fast-paced, data-driven environment and has a deep understanding of the evolving influencer landscape.

You will…

Talent Sourcing & Relationship Management:

• Develop and own the overall influencer marketing strategy, ensuring alignment with broader business and performance marketing objectives.
• Identify and secure high-impact influencer partnerships that drive measurable revenue growth and customer acquisition.
• Lead high-value negotiations with influencers and agencies to optimize investment and contract terms.
• Establish frameworks for influencer selection, performance evaluation, and optimization.
• Mentor and develop a high-performing influencer marketing team, providing coaching and strategic guidance.

Campaign Execution & Optimization:

• Oversee end-to-end execution of influencer campaigns, ensuring high performance, efficiency, and ROI.
• Collaborate with internal teams (paid media, CRM, content, analytics) to integrate influencer marketing into multi-channel campaigns.
• Implement A/B testing and experimentation to optimize influencer impact and campaign effectiveness.
• Scale product seeding and ambassador programs to maximize organic influencer engagement.

Data & Performance Analysis:

• Own influencer marketing KPIs, leveraging data insights to optimize spend, partnerships, and overall campaign performance.
• Develop advanced reporting frameworks to track attribution, CAC impact, and LTV contributions of influencer marketing.
• Present performance findings and strategic recommendations to senior leadership, demonstrating clear business impact.

Industry Expertise & Innovation:

• Stay ahead of industry trends, platform changes, and new opportunities in influencer marketing.
• Drive innovation by testing new platforms, content formats, and influencer engagement strategies.
• Represent the brand at influencer marketing events, networking with key industry players to drive brand visibility and partnership opportunities.

You have…

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in influencer marketing, business development, or partnership management, with a strong focus on revenue-driving influencer programs.
• Proven track record of building and scaling influencer marketing programs with measurable business impact.
• Strong leadership experience, with the ability to mentor and develop junior team members.
• Deep expertise in influencer contract negotiations, pricing structures, and performance evaluation.
• High proficiency in performance marketing metrics (CAC, LTV, ROI, attribution modeling) and their application to influencer marketing.
• Strong analytical skills, with experience managing data-driven marketing programs.
• Familiarity with influencer marketing platforms (e.g., AspireIQ, CreatorIQ) and social media performance analytics.
• A proactive, strategic, and innovative mindset with a passion for growing and scaling influencer marketing efforts.

You’ll get…

Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits – A parental leave top-up program for expectant parents.
Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!