Growth Hacker

Job Details

Your career as a Growth Hacker at Booksy will give you the opportunity to drive local growth, build community, and amplify our brand in the United States.

Working closely with the Director of US Marketing, you’ll be responsible for designing and implementing growth activities that incrementally drive acquisition, user engagement, and marketplace revenue growth within core cities in the US.

You’ll leverage a range of unconventional, low-cost, and scalable tactics across various marketing channels and customer touchpoints to rapidly grow the marketplace locally.

You’ll be excited by the prospect of identifying new growth opportunities and leading the delivery of innovative local marketing campaigns. With a focus on the US , your natural tendency to help others succeed will see you regularly seeking and sharing best practices across peers, teams and markets.

Essentially, to ensure you succeed in this role, you’ll need:

Requirements

• Demonstrable experience in growth hacking, performance marketing, or growth-focused roles, preferably in marketplaces, SaaS, or wellness/beauty industries. Experience in both B2C and B2B growth strategies is a plus.
• Proficiency in digital marketing tools (Google Ads, Facebook Ads, etc.), A/B testing platforms, analytics tools (Google Analytics, Mixpanel), email marketing platforms (Mailchimp, Klaviyo, Iterable), social media management tools (Hootsuite, Buffer, Meltwater) and Outbound Sales tools (Outreach, Salesloft, auto/predictive dialers) and social media automation (Phantombuster, ManyChat).
• Strong analytical mindset: Ability to dive deep into data to track, measure, and optimize campaigns. A/B testing, cohort analysis, and understanding key metrics like CAC (Customer Acquisition Cost) and LTV (Lifetime Value) are essential.
• Creative and Innovative Thinking: You thrive on pushing boundaries and are not afraid to experiment with new, creative approaches to growth. Ability to think outside the box while keeping a strong focus on results. Comfortable with ambiguity and able to work independently. Ability to manage multiple initiatives simultaneously while meeting deadlines.
• Deep understanding of local culture(s), trends, and behavior in the wellness space. Ability to adapt global marketing strategies to the local market.

Benefits

Some of the benefits we offer in the US are:

• Comprehensive health, dental, and vision coverage.
• Secure your future with our 401K match program.
• Generous parental leave policy to support your family; 12 weeks paid after 12 months with Booksy
• Unlimited PTO for a healthy work-life balance.
• Flexible work arrangements, including full-time remote work.
• Pet insurance to help take care of your furry friends.

A bit about Booksy:

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange ‘me time’ moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we’ve got to be honest, you won’t always find that here. However, if you’re a driven self-starter, with initiative and the motivation to grow your career in an environment that’s rapidly changing as we scale-up globally, then the chances are that you’ll love it at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us