Digital Marketing Executive

Job Details

The Digital Marketing Executive is an exciting new role within the Marketing team at CoppaFeel! and will play an essential part in supporting our 3-year organisational growth strategy.

About the role

In this role you’ll work closely with our Digital Marketing Manager to help deliver our digital marketing strategy. You will be responsible for updating CoppaFeel’s website content, inline with insight and SEO recommendations, and the execution of our monthly email newsletter.

Putting our 18 – 24 year old audience at the heart of every decision, in this role you will produce high performing copy, develop and optimise user journeys, and share insights across the marketing, education and fundraising teams. You will work with both external agencies and internal teams to achieve this.

The right candidate will be proactive, creative and organised, as well as being fully immersed in youth culture and digital trends. Ultimately you will have a real desire to make a difference.

Duties and responsibilities

• Updating CoppaFeel’s website, in line with the Digital Marketing strategy, supporting on blog content, form creation, features and SEO updates.
• Support the Digital Marketing Manager in pulling monthly reporting of the site’s performance including traffic, search impressions and wider performance using GA4, Google Search Console and SEMrush.
• Copywriting and publishing of blog content aligned with Digital Marketing strategy and SEO recommendations, working closely with the Education Team on our healthcare content.
• Supporting the digital marketing manager with keyword research and analysis to optimise and make recommendations to website content.
• Monthly CoppaDrop newsletter creative and copywriting in line with CoppaFeel!’s newsletter strategy.
• Deliver best in class community management supporting the social media manager, engaging with CoppaFeel!’s community and encouraging interaction.
• Assist in the design and formulation of effective paid campaigns across digital paid media and social channels.
• Identify digital trends and insights into our core target audience of 18-24 year olds, especially with regards to digital paid media engagement.
• Creation and management of UTM links and QR codes across departments.

Skills, knowledge & personal attributes

Essential

• Proven working experience in digital marketing or similar role (1 year+) (paid social, paid search, email marketing).
• Experience in running email campaigns and use of email software such as Campaign Monitor, MailChimp, Adestra etc.
• Strong knowledge and experience of CMS and digital platforms including WordPress, SEMrush, Google Tag Manager.
• Strong knowledge of website analytics and reporting tools e.g. GA4, Google Search Console, Looker Studio.

Desirable

• Evident understanding of 18 – 24 year old target audience.
• Evidence of inspiring creativity.
• A data driven and analytical approach who is always looking at how journeys can be streamlined or optimised.
• Strong copywriting skills and experience in creative content writing for SEO.
• Strong communication skills and the ability to thrive in collaborative environments.

Main benefits, Terms & Conditions

Annual Leave: 22 days pro rata (plus public holidays). Additional Leave: 1 day of leave on our Founder’s Cancerversary, birthday leave, plus office closure over Christmas.

Notice Period: 2 months.

A hybrid of office and flexible, working Daily Flexi Time: starting anytime between 8am and 10am. Working from home up to 3 days per week. Training: We have a budget each year for employees training and development plans.

Equality, Diversity & Inclusion Statement

At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity’s needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.

About CoppaFeel!

CoppaFeel! was founded in 2009 by Kris Hallenga and her twin sister Maren, after Kris was diagnosed with incurable (stage 4 / secondary) breast cancer at the age of 23.

“CoppaFeel! was born because I was never told to check myself and I didn’t know I could get breast cancer at 23… So now we educate young people about why they should start checking from a younger age so that all breast cancer is diagnosed early” – Kris Hallenga