Conversion Rate Optimisation Lead

Job Details

NerdWallet UK is looking for a Conversion Rate Optimisation (CRO) Lead to join our Product Team (UK) on a 12-month fixed-term contract.

In this key role, you’ll help shape the future of our website and user experience—delivering meaningful commercial impact, driving insights, and supporting NerdWallet’s growth. You’ll focus on understanding online user behaviour, uncovering barriers to conversion, and designing experiments to optimise performance.

By analysing user data and making sense of analytics, you’ll generate recommendations and collaborate with the wider UK team to ideate, test, and launch impactful initiatives. You’ll also play a crucial role in presenting findings and proposals to senior stakeholders across the business.

To thrive in this role, you’ll be a self-starter who’s comfortable taking ownership and working collaboratively to deliver business goals and user value. You’re commercially minded, with a deep understanding of e-commerce and a passion for improving conversion and driving revenue.

You bring strong analytical skills, hands-on experience with A/B testing platforms (such as GA4, Hotjar, A/B Smartly, and BI tools), and a knack for turning data into compelling stories.

You’re confident leading workshops, aligning cross-functional teams, and staying ahead of CRO trends and technologies.

Above all, you’re driven by continuous improvement and excited about finding new ways to innovate, optimise, and create great user experiences.

Where you can make an impact: 

• Consider the entire customer experience and lifecycle and help to make sure every touchpoint delivers on our goals
• Educate teams and colleagues about conversion rate optimization, data driven decision making and experimentation best practices
• Manage A/B and multivariant tests, analyse the results, and make sure the insights lead to action resulting in smooth, intuitive, and conversion-boosting experiences
• Partner with product designers and developers, to influence commercial outcomes for our users through data-driven solutions and decision making
• Collaborate with key stakeholders to understand their business goals, identify opportunities, gain consensus on action plans
• Create clear reporting and status updates for cross-functional partners
• Run interactive conversion rate optimization sessions with the team that are focused on driving improvements and ensuring alignment
• In partnership with the product and engineering team, utilise analytics to identify underperforming parts of a site and problem solve
• Identify patterns in user behaviour and translate them into meaningful commercial opportunities that add value for our users

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• 5+ years in a CRO-related role within an agency, consultancy or in-house team
• Strong understanding of e-commerce customer behaviour and industry trends
• Proven track record of implementing successful CRO initiatives that support business growth
• Strong knowledge of web analytics and performance monitoring tools such as Google Analytics, Hotjar, Conductor, SEMrush and Looker Data Studio to understand key opportunities for improving click rate conversion and increasing click rate by qualified audience
• Strong knowledge of CRO tooling, preferably A/B Smartly
• Superior interpersonal, verbal, and written communication skills
• Excellent relationship management skills and collaborative spirit
• Strong project management skills, outstanding organisational skills, and the ability to handle multiple projects simultaneously while meeting deadlines

Where:

• This role will be remote (based in the UK).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

• Generous Pension: NerdWallet offers up to 6% matched pension contribution
• Paid Time Off (PTO): You will be granted twenty-five (25) days of paid time off, not including public holidays
• Wellness stipend: NerdWallet gives every employee a monthly wellness stipend. It is yours to use however you’d like
• Wifi stipend: NerdWallet gives every remote employee a monthly Wifi stipend

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.