Assistant Manager, Influencer Marketing

Job Details

Assistant Manager, Influencer Marketing @ Half Magic Beauty

The Company

Rules Beauty Inc. is the company behind the groundbreaking, new makeup brand, HALF MAGIC– created by Donni Davy (Emmy-winning head makeup artist on the hit TV show Euphoria), A24, and the creators of Euphoria.

HBO’s hit show Euphoria broke HBO viewership records, crashed HBOMax, and is one of the most talked about shows on the internet. The show’s Emmy-winning makeup has created a cultural sensation across the beauty/fashion world, Gen Z audiences, and social media. “Euphoria makeup” was among Google’s top searched beauty terms in 2019 and beyond, spawning multiple viral social trends. Donni Davy changed the world with #euphoriamakeup, bringing expressive, bold makeup into the everyday.

Our mission is to bring self-discovery, creativity, and playfulness to the world via makeup. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you. Our products are for anyone who is ready to bring a little magic into their lives –from makeup pros to newbies.

A24

Rules Beauty Inc. is an A24 portfolio company. A24 is the global entertainment company behind the Emmy-winning series Euphoria, Golden Globe-winning series Ramy, and such award-winning films as Everything Everywhere All at Once, Minari, Moonlight, Lady Bird, Midsommar, Amy, Uncut Gems and The Tragedy of Macbeth.

The Role

Half Magic Beauty is seeking an Assistant Manager, Influencer Marketing to support the execution of influencer strategies across paid partnerships, product gifting, and community engagement. This person will help drive programs that build brand love, advocacy, and EMV across our creator ecosystem.

Reporting into the Sr. Director of Marketing, this role is collaborative, detail-oriented, and ideal for someone who’s passionate about creators, pop culture, and the beauty space.

Key Responsibilities

Influencer & Creator Strategy

• Support execution of influencer strategies for brand and product launches.
• Own paid partnerships: outreach, coordination, briefing, and performance tracking.
• Manage product gifting strategy and execution to drive reach and UGC.
• Identify and nurture a roster of creators (macro to micro) who align with Half Magic’s values and vision.
• Partner with Social and Creative teams to concept compelling, on-brand influencer content that resonates across platforms (Instagram, TikTok, YouTube, etc.).

Community & Relationship Management

• Lead ongoing creator communications to foster a loyal, high-performing influencer community.
• Build and manage a “magic circle” of recurring brand advocates and tastemakers #HalfMagicMuses
• Develop a community playbook for gifting, surprise & delight moments, and VIP engagement.
• Oversee inbound influencer interest and prioritize opportunities that align with brand goals.

Performance, EMV & Insights

• Own EMV tracking, reporting, and recap building.
• Analyze influencer performance to help inform optimizations.
• Maintain internal dashboards and tools to monitor impact and trends.
• Build campaign recaps that clearly communicate ROI, EMV impact, and key learnings.

Events & Activations

• Lead influencer participation for brand events, red carpets, and cultural moments.
• Coordinate logistics for product launches, glam touchpoints, and event gifting.
• Ensure creator moments are captured and shared across platforms.

Qualifications: 

• 3–5 years of influencer marketing experience, ideally in beauty, fashion, or lifestyle.
• Proven success in growing and managing influencer programs with a measurable EMV impact.
• Deep knowledge of social platforms, influencer culture, and the creator economy.
• Strong network of influencer and talent relationships, especially in beauty and Gen Z communities.
• Experience managing paid partnerships and negotiating deliverables + contracts.
  Obsessed with community building, creative storytelling, and thinking outside the algorithm.
• Organized, detail-oriented, and calm under pressure—you thrive in a fast-paced environment.
• Passionate about beauty and excited to help shape a brand that’s bold, expressive, and redefining the industry.

Our target compensation range for this role is between $70,000 and $75,000 annually. Actual starting salary within the range will depend on various considerations, including; work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, competitive healthcare, as well as other employee benefits.