Blue Nile was founded by a man in love who believed that customers deserve more choices, straightforward information and legendary service. Blue Nile has revolutionized the industry, making it possible to shop for extraordinary, high-quality diamonds at a great value, in stores or online. The vision: to bring brilliance to all of life's joyful moments as the world's most trusted jeweler. Blue Nile is owned by Signet Jewelers, the world’s largest retailer of diamond jewelry, and shares their purpose of inspiring love around the world.