WORTHI

WORTHI: The Anti-General Marketing Agency Creating at the Speed, Pulse and Heart of Culture WORTHI is a full service marketing, creative and communications agency that specializes in growing brands and IP by harnessing the often underestimated power of specific communities that authentically drive mass conversation, influence and ultimately conversion. WORTHI is the intentional marketing agency of the future, creating at the speed, pulse and heart of culture. The world no longer falls into a general market category, and frankly, it never did. So, in order to create large-scale cultural moments, you actually have to be more targeted than ever before. Contrary to popular belief, you don’t reach the masses by attempting to talk to “the masses”. You reach the masses by creating a deeply resonant connection with a specific audience that can then create the mass awareness for you, in a more authentic and long-lasting way than you could ever accomplish on your own. Targeting is the new mass marketing, and at WORTHI, we know that meaningful cultural moments start with a specific community and ripple outward - not the other way around. These audience segments are business critical based on their growing size and buying power – but what often goes overlooked is their unique abilities to spark wide-spread cultural conversation that appeals to the larger population… And that is where we at WORTHI come in!