Salary: £30,000 – £40,000 (depending on experience)
Start date: ASAP
Location: Victoria, London (in-office role)

MotivatePT is on a mission to help women over 30 feel stronger, healthier, and more confident through personal training, wellness, and mindset. We’re now looking for a Marketing Executive to join our growing team — someone who’s ready to help us take our marketing to the next level and make a real impact.

This is a hands-on, creative, and analytical role for a marketing professional who thrives in a fast-paced startup or scale-up environment. You’ll be responsible for bringing our brand to life across digital channels — creating engaging, data-driven content that inspires women and drives measurable growth.

You’ll work across multiple touchpoints — social, podcast, email, and content — helping to build a consistent and powerful presence for MotivatePT.

While we recognise that marketing is a broad discipline, you must already demonstrate excellence in at least one or two of the areas below. You shouldn’t be at a basic level across everything — for example, you might be an expert at growing an Instagram profile and writing blogs but keen to roll up your sleeves and learn quickly across the others.

• Lead content creation and deployment across at least two social media platforms (Instagram, TikTok, or YouTube).
• Manage and curate our podcast Superwoman Isn’t Real, including content planning, scheduling, and promotion.
• Create and edit both short-form and long-form videos for social and digital use.
• Manage and grow our online audience through consistent posting, storytelling, and engagement.
• Deliver weekly blogs aligned with SEO best practices and our brand tone of voice.
• Manage email marketing campaigns through Klaviyo, including newsletters, segmentation, and performance tracking.
• Analyse and report on content performance to drive growth, engagement, and retention.

• 3+ years of marketing experience (preferably in a startup or scale-up).
• Proven success growing a brand’s social media following and engagement — must be able to show measurable results in your portfolio.
• Strong creative eye with video editing experience (short and long form).
• Excellent written and verbal communication skills with the ability to match our brand tone for women 35+.
• Experience using Klaviyo or similar email marketing tools.
• Understanding of SEO and blog strategy.
• A self-starter who can juggle multiple projects, thrives on creativity, and wants to grow with the business.
• Passion for the wellness, fitness, and women’s health space — ideally with examples of related work or personal interest.

You must share your CV and portfolio if you apply to this role.
Your portfolio must include:

• Clear examples of your work (posts, campaigns, emails, blogs, or videos).
• The exact role you played in the creation (solo, part of a team, or managing accounts).
• Measurable results where possible (growth rates, engagement stats, reach, etc.).

Include your notice period and desired start date in your email.

• A chance to make your mark in a growing female-led wellness brand.
• Fun, creative role in fast growing industry
• Creative freedom and responsibility from day one.
• Supportive, dynamic team environment.
• Free coffee, tea and events in the office
• Group personal training weekly on us
• Hybrid exposure to both digital marketing and brand storytelling.
• Competitive salary based on experience (£30,000 – £40,000).