Direct Marketing and CRM Specialist | Drive Customer Engagement Through Innovation

Are you ready to shape the future of digital marketing and CRM?

Join ITW’s Residential Division and help us create personalised customer experiences that drive engagement, retention, and lifetime value.

About ITW

A Fortune 300 Company: With over a century of innovation, ITW is a global industrial leader across diverse markets.

Trusted Brands: Our portfolio includes Paslode, Pryda, and Ramset – names synonymous with quality and reliability.

Entrepreneurial Culture: We empower our people to think creatively, take ownership, and drive meaningful change.

About the Role

We’re seeking a Direct Marketing and CRM Specialist to join our Residential Division’s Brand Marketing Team.

Reporting to the Brand Marketing Manager, this hybrid role is based in Melbourne.

What You’ll Do

As our Direct Marketing and CRM Specialist, you will:

Make a difference: Lead the execution of multi-channel digital campaigns that enhance customer engagement and retention, including SMS and email marketing.

Innovate and solve problems: Manage and optimise CRM platforms, leveraging data to deliver personalised marketing communications.

Collaborate: Work closely with internal stakeholders, channel partners, and vendors to deliver cohesive marketing strategies.

Continuous Improvement: Design automated workflows, conduct A/B testing, and use analytics to refine customer journeys and campaign performance.

What You'll Bring

Experience: 3+ years in digital marketing or CRM roles, ideally with exposure to platforms like HubSpot, Mailchimp, Salesforce or similar.
Technical Capability: Proficiency in marketing automation tools and social media management platforms.
Soft Skills: Strong analytical thinking, attention to detail, and excellent communication skills.

Why Join ITW?

Unlock Your Potential: We support your growth through continuous learning and development.

Collaborative Culture: Join a team that values innovation, creativity, and teamwork.

Flexible Work Options: We offer hybrid working arrangements to support work-life balance.

Competitive Compensation and Benefits: Enjoy a comprehensive package including wellness programs, career development support, and more.

Ready to Make a Difference?

If you're passionate about digital marketing, CRM, and creating customer-centric experiences, we’d love to hear from you.

ITW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, or national origin.

Applicants must reside in Australia and have full working rights.

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