About F2

F2 is redefining how private markets operate. Our AI-native platform transforms unstructured deal materials into structured, audit-ready insights in minutes—empowering deal teams to underwrite faster, deploy more capital, and make better decisions with precision. Trusted by top private credit funds, commercial banks, and PE firms, F2 is building the Bloomberg Terminal for private markets.

The industry is shifting fast. The earliest adopters of AI will win the next era of investing, and F2 is leading that transformation.

The Role

We’re hiring a Growth Marketing Manager who can deliver serious impact over the next six months and beyond. You’ll build the engine behind our demand generation, content, and event strategy—driving qualified pipeline, brand visibility, and market momentum.

This role is ideal for a high-caliber operator from a Series A-B B2B software company who thrives in fast-moving environments, blends strategy with scrappy execution, and knows how to turn ideas into measurable growth.

What You’ll Do

Demand Generation Campaigns & Content

Own the full demand generation strategy to drive awareness, engagement, and MQL growth.
Develop content that fuels the buyer journey—thought leadership, customer stories, and campaign assets that position F2 as the category leader in AI-powered investing.
Collaborate across Marketing, Sales, and Product to ensure messaging and campaigns align with business priorities.
Partner with external vendors to manage paid channels and optimize for ROI, focusing your efforts on scalable demand creation.
Experiment with paid channels, manage and allocate budget effectively, and continually test new approaches to maximize impact.

Events & Field Marketing

Plan and execute high-impact field events—including executive dinners, roundtables, and major conferences—with a strong focus on the NYC private markets and investing community.
Lead all logistics, partnerships, and follow-up strategies to convert event engagement into pipeline.
Identify sponsorships and speaking opportunities that elevate F2’s market presence and thought leadership.

Analytics & Optimization

Track and report campaign and event performance using F2’s analytics stack (HubSpot, Salesforce, etc.).
Derive insights to continually refine audience targeting, content performance, and channel mix.
Own quarterly goals tied to MQLs, pipeline influence, and customer engagement metrics.

What We’re Looking For

5-8 years of experience in growth, demand generation, or field marketing for B2B SaaS or enterprise tech.
Proven ability to create demand and drive pipeline in a high-growth startup environment.
Strength in content strategy, storytelling, and event execution.
Hands-on experience with HubSpot and Salesforce; familiarity with analytics tools a plus.
Strong project management and cross-functional communication skills.
Growth mindset and fluency with AI tools to automate, optimize, and accelerate impact.

About You

You’re a self-starter who thrives in fast, unstructured environments.
You have the polish to work with executives and the hustle to execute hands-on.
You balance creativity with analytical rigor and always tie your work to measurable business outcomes.
You’re energized by building systems, not just running them, and you’re excited to help shape the future of F2’s go-to-market engine.

Why F2

Join one of the most innovative teams transforming private markets through AI.
Work alongside investors, engineers, and operators who move fast and aim high.
Competitive compensation, equity, and benefits.
Hybrid model with a strong in-person culture in New York.

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