Head of Marketing

Application Deadline: 30 November 2025

Department: Marketing

Employment Type: Full Time

Location: Swansea HQ

Reporting To: Ben Marett

Compensation: £60,000 - £70,000 / year

Description

Join Us in building a legacy brand!

Welcome to AU Vodka, where ambition and drive meets passion, and every idea has the power to transform the way we are disrupting and mixing up the drinks and spirits industry.

Are you ready for the challenge and to be part of something extraordinary? Here at Au Vodka, we're not just content with being the number one flavoured vodka brand in the UK, but we're spirit-ed in building & crafting a revolution. We're on a mission to redefine Vodka and inspire a new generation, disrupt, and build a truly global brand. Come talk to us and understand what's going down in Swansea.

In our fast-paced environment, creativity thrives, and challenges are seen as opportunities for growth. We believe in pushing boundaries, thinking outside the box, and challenging the status quo. If you're someone who thrives on innovation, collaboration, and making a real impact, then you've come to the right place.

At AU Vodka, we're not just offering you a job; we're inviting you to create, inspire, with other visionaries, grafters, and doers. Together, we'll shape the future and leave a legacy that transcends boundaries.

Are you ready to unleash your potential and be part of something bigger than yourself? Join us at AU Vodka, where every day there's any opportunity to #showyourmetal

Why Join Our Team?

We believe in creating a workplace where passion meets purpose, and where every individual feels valued and rewarded. Here’s what makes us stand out:

Early Finish Fridays: Wrap up your week early and jumpstart your weekend because work-life balance matters.

Freshly Made Meals: Enjoy the perks of an in-house chef crafting delicious, fresh breakfasts and lunches daily. Nourish your body while you focus on fuelling your career.

State-of-the-Art Office: Work in a modern, thoughtfully designed workspace with convenient onsite parking—because your environment should inspire your best work.

All Win Together, Lose Together Bonus: Celebrate our shared successes with a companywide bonus. We're in this together, through every triumph and challenge.

Your Birthday, Your Day: Take your birthday off to relax, recharge, or celebrate however you want—because you deserve it.

Epic Launch Parties & Events: From product launches to unforgettable team celebrations, we love to mix hard work with fun!

Enhanced Maternity & Paternity Leave: Welcoming a new family member is magical. Our enhanced leave ensures you have the support and time you need during this life-changing moment.

When you join us, you're not just taking a job—you’re stepping into a community that celebrates success, fosters growth, and values every individual. Come be part of something extraordinary.

Key Responsibilities

The Role:
We’re looking for a dynamic, commercially driven Head of Marketing to own the brand vision, build hype, and execute strategies that elevate Au Vodka’s dominance in the industry. This is a hands-on role where creativity meets data, strategy meets execution, and brand-building meets commercial success. If you live and breathe marketing, thrive in a fast-paced environment, and know how to make noise in the right places, this is your chance to lead one of the most exciting brands in the market.

Key Responsibilities:

Brand Strategy & Positioning: Define and execute a bold, innovative marketing strategy that cements Au Vodka as the go-to premium vodka brand worldwide. Ensure consistency across all channels while pushing creative boundaries.
Content & Social Media: Drive viral, high-impact social media and digital campaigns that keep us ahead of the competition. Work closely with influencers, ambassadors, and creators to build authentic brand moments.
Product & Campaign Launches: Own the marketing strategy for new product releases, limited editions, and collaborations—ensuring maximum impact, awareness, and sales.
Partnerships & Sponsorships: Identify and secure high-profile collaborations, sponsorships, and brand partnerships that align with Au Vodka’s lifestyle and target audience.
Retail & Trade Marketing: Develop and execute trade marketing initiatives to strengthen our presence in key retail and on-trade accounts. Work closely with sales to support growth strategies.
Experiential & Events: Lead the planning and execution of unforgettable brand activations, events, and experiences that bring Au Vodka to life and keep our audience engaged.
Data & Performance: Use data-driven insights to measure campaign effectiveness, optimize performance, and refine marketing strategies. Ensure ROI on all marketing investments.
Team Leadership & Development: Build, lead, and inspire a high-performing marketing team. Foster a culture of creativity, accountability, and excellence.

Skills, Knowledge and Expertise

A marketing leader with 7+ years of experience in a high-growth, consumer-driven brand (alcohol, luxury, fashion, or lifestyle brands preferred).
A creative thinker with a strong commercial mindset—someone who can deliver both hype and revenue.
Deep expertise in social media, influencer marketing, and digital-first brand-building.
Strong understanding of influencer market.
Proven leadership and management skills.
Highly organised – we move fast, so lots of deadlines to achieve.
Proven track record of executing successful product launches and high-impact campaigns.
Strong network in entertainment, nightlife, luxury, or sports industries is a huge plus.
Passion for culture, trends, and the ability to move at the speed of the consumer.
A hands-on, entrepreneurial mindset—you thrive in fast-paced, high-energy environments.
Cultural fit – we take our work very seriously, but not ourselves.

Au Vodka

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