Guide to Marketing Job Titles and Career Progression

Navigating digital marketing careers can be confusing with so many overlapping job titles. Whether you're starting out, advancing, or exploring a career change, this guide breaks down key marketing job titles from entry-level to executive leadership, helping you identify where you fit and where you can grow.

Below, we've organized marketing roles by seniority level, from executive leadership to entry-level positions. Each role includes key responsibilities, required skills, and typical career progression paths.

Senior Leadership & Executive

Chief Marketing Officer (CMO)

The Chief Marketing Officer is the most senior marketing executive in an organization, responsible for developing and executing the overall marketing vision and strategy. CMOs oversee all marketing functions, drive brand positioning and market expansion, and work directly with the CEO and board to align marketing initiatives with business growth objectives. This C-suite role requires extensive leadership experience and the ability to translate marketing performance into measurable business outcomes.

Key Responsibilities:

• Define and execute company-wide marketing strategy and vision
• Lead and develop marketing leadership team across all channels
• Drive brand positioning, market positioning, and competitive differentiation
• Oversee marketing budget allocation and ensure ROI across all initiatives
• Collaborate with C-suite executives on business strategy and growth plans
• Represent marketing function to board of directors and key stakeholders

Required Skills: Strategic leadership, executive presence, P&L management, brand strategy, team building, data-driven decision making, stakeholder management

Career Path: Marketing Manager → Marketing Director → VP of Marketing → Chief Marketing Officer (CMO)

VP of Marketing

A VP of Marketing leads the marketing department and reports directly to the CMO or CEO, overseeing the development and execution of comprehensive marketing strategies. This senior leadership role manages multiple marketing teams, drives revenue growth through strategic initiatives, and ensures marketing efforts align with business objectives. VPs of Marketing balance high-level strategy with hands-on leadership across digital, content, brand, and performance marketing functions.

Key Responsibilities:

• Lead marketing strategy development and execution across all channels
• Manage and mentor marketing directors and senior managers
• Own marketing budget planning and allocation across departments
• Drive demand generation, lead acquisition, and revenue growth
• Collaborate with sales, product, and executive leadership on go-to-market strategies
• Analyze marketing performance and optimize resource allocation for maximum ROI

Required Skills: Strategic planning, leadership and team management, budget oversight, cross-functional collaboration, marketing analytics, brand development, revenue focus

Career Path: Marketing Manager → Marketing Director → VP of Marketing → Chief Marketing Officer (CMO)

Digital Marketing Director

A Digital Marketing Director leads all digital marketing initiatives for an organization, setting strategic direction and overseeing execution across channels including SEO, PPC, social media, email, and content marketing. This senior leadership role combines strategic vision with hands-on management, requiring deep digital expertise and the ability to drive measurable business results. Digital Marketing Directors manage teams, allocate budgets, and ensure digital efforts align with broader company goals.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives
• Lead and develop digital marketing teams across multiple channels and specialties
• Own digital marketing budget planning, allocation, and performance tracking
• Drive customer acquisition, engagement, and retention through digital channels
• Collaborate with sales, product, and executive teams on integrated campaigns
• Analyze campaign performance and optimize strategies based on data insights

Required Skills: Digital marketing expertise, strategic leadership, team management, budget oversight, analytics and reporting, cross-channel integration, ROI optimization

Career Path: Digital Marketing Manager → Senior Digital Marketing Manager → Digital Marketing Director → VP of Marketing

Management & Strategy

Digital Marketing Manager

A Digital Marketing Manager oversees all digital marketing activities for a brand or organization, from SEO and PPC campaigns to social media and email marketing. This role requires strategic thinking, technical expertise, and the ability to manage multiple channels while tracking ROI and performance metrics.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies
• Manage SEO, PPC, content, social media, and email campaigns
• Analyze data and optimize campaigns for better performance
• Lead and mentor digital marketing team members
• Report on KPIs and marketing ROI to senior leadership

Required Skills: SEO, PPC, analytics, project management, team leadership, budget management

Career Path: Digital Marketing Coordinator → Digital Marketing Specialist → Digital Marketing Manager → Digital Marketing Director

→ What Does a Digital Marketing Manager Do?

→ Browse All Jobs

Social Media Manager

A Social Media Manager develops and executes social media strategies across multiple platforms to build brand awareness, engage audiences, and drive business goals. This role combines creative content creation with data analysis, community management, and strategic planning to maximize social media presence and ROI.

Key Responsibilities:

• Develop and implement social media strategies aligned with business objectives
• Create, schedule, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, TikTok, X)
• Monitor social media channels, respond to comments, and manage community engagement
• Analyze performance metrics and optimize campaigns based on data insights
• Collaborate with content, design, and marketing teams on campaigns
• Stay current with social media trends, platform updates, and best practices

Required Skills: Social media platforms, content creation, copywriting, analytics, community management, paid social advertising, trend awareness

Career Path: Social Media Coordinator → Social Media Manager → Senior Social Media Manager → Head of Social Media

→ What Does a Social Media Manager Do?

→ Social Media Jobs

Content Marketing Manager

A Content Marketing Manager develops and executes content strategies that drive brand awareness, audience engagement, and lead generation. This role oversees the creation, distribution, and optimization of content across multiple formats including blog posts, whitepapers, case studies, videos, and infographics. Content Marketing Managers combine creative storytelling with data-driven strategy to attract and nurture target audiences throughout the customer journey.

Key Responsibilities:

• Develop and implement comprehensive content marketing strategies aligned with business goals
• Manage content creation process from ideation to publication across multiple channels
• Lead content team including writers, designers, and freelance contributors
• Conduct content audits and optimize existing content for SEO and performance
• Analyze content metrics and adjust strategy based on engagement and conversion data
• Collaborate with SEO, social media, and demand generation teams on integrated campaigns

Required Skills: Content strategy, editorial management, SEO, copywriting, analytics, project management, team leadership, storytelling

Career Path: Content Writer → Content Specialist → Content Marketing Manager → Senior Content Marketing Manager → Content Marketing Director

→ Content Marketing Jobs

Email Marketing Manager

An Email Marketing Manager develops and executes email marketing strategies that drive customer engagement, nurture leads, and generate revenue. This role oversees campaign planning, content creation, audience segmentation, and performance optimization across promotional emails, automated workflows, and lifecycle communications. Email Marketing Managers combine creative messaging with data analysis to maximize open rates, click-through rates, and conversions.

Key Responsibilities:

• Develop and implement email marketing strategies aligned with business objectives
• Create and manage email campaigns including promotional, transactional, and nurture sequences
• Build and optimize automated email workflows and customer journey campaigns
• Segment audiences and personalize messaging based on behavior and demographics
• A/B test subject lines, content, and CTAs to improve campaign performance
• Analyze email metrics and provide insights to optimize future campaigns

Required Skills: Email marketing platforms (Mailchimp, HubSpot, Marketo), copywriting, audience segmentation, automation, A/B testing, analytics, HTML/CSS basics

Career Path: Email Marketing Specialist → Email Marketing Manager → Senior Email Marketing Manager → Marketing Automation Manager

→ Email Marketing Jobs

SEO Manager

An SEO Manager develops and executes search engine optimization strategies to improve organic search rankings, drive qualified traffic, and increase online visibility. This role combines technical SEO expertise with content strategy, link building, and competitive analysis to maximize search performance across all pages and channels. SEO Managers monitor algorithm updates, conduct keyword research, and work closely with content, development, and marketing teams to implement best practices.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to improve organic search rankings
• Conduct keyword research and competitive analysis to identify growth opportunities
• Optimize website structure, on-page elements, and technical SEO factors
• Manage link building campaigns and monitor backlink profile quality
• Collaborate with content teams to create SEO-optimized content
• Track and report on SEO performance metrics including rankings, traffic, and conversions

Required Skills: Technical SEO, keyword research, Google Analytics, Google Search Console, content optimization, link building, HTML/CSS basics, SEO tools (Ahrefs, SEMrush, Moz)

Career Path: SEO Specialist → SEO Manager → Senior SEO Manager → Head of SEO

→ What Does an SEO Manager Do?

→ SEO Jobs

Paid Media Manager

A Paid Media Manager oversees paid advertising strategies across multiple channels including search, social media, display, video, and programmatic platforms. This role goes beyond traditional PPC to manage integrated paid campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, and other digital advertising platforms. Paid Media Managers optimize budget allocation, test creative assets, and drive performance across the full paid media mix to achieve customer acquisition and revenue goals.

Key Responsibilities:

• Develop and execute paid media strategies across search, social, display, and video platforms
• Manage campaigns on Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic platforms
• Allocate budgets strategically across channels based on performance and business objectives
• Collaborate with creative teams on ad copy, visuals, and video content
• Monitor campaign metrics and optimize targeting, bidding, and creative for maximum ROI
• Analyze cross-channel performance and provide strategic recommendations

Required Skills: Multi-channel paid advertising, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic advertising, budget management, analytics, A/B testing

Career Path: PPC Specialist → Paid Media Manager → Senior Paid Media Manager → Head of Paid Media

→ Paid Media Jobs

PPC Manager

A PPC Manager develops and manages paid search advertising campaigns across platforms like Google Ads, Bing Ads, and other search engines to drive targeted traffic and maximize ROI. This role involves strategic campaign planning, bid management, ad copy creation, and continuous optimization based on performance data. PPC Managers balance budget allocation with conversion goals while staying current with platform updates and industry best practices.

Key Responsibilities:

• Develop and execute PPC strategies across Google Ads, Bing Ads, and other search platforms
• Manage campaign setup, keyword research, ad copy creation, and bid strategies
• Monitor campaign performance and optimize for cost-per-click, conversion rates, and ROI
• Conduct A/B testing on ad copy, landing pages, and targeting parameters
• Manage PPC budgets and allocate spend across campaigns for maximum efficiency
• Analyze competitor strategies and identify new opportunities for growth

Required Skills: Google Ads, Bing Ads, keyword research, bid management, conversion tracking, A/B testing, analytics, budget management, Excel

Career Path: PPC Specialist → PPC Manager → Senior PPC Manager → Paid Media Manager

→ PPC Jobs

Paid Social Manager

A Paid Social Manager develops and executes paid advertising strategies across social media platforms including Meta (Facebook/Instagram), LinkedIn, TikTok, X (Twitter), and Pinterest. This role focuses on creating targeted campaigns that drive brand awareness, engagement, and conversions through social channels. Paid Social Managers combine audience insights, creative testing, and performance optimization to maximize ROI from social advertising budgets.

Key Responsibilities:

• Develop and execute paid social media strategies across multiple platforms
• Create and manage campaigns on Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and other platforms
• Design audience targeting strategies using demographics, interests, and behavioral data
• Collaborate with creative teams on ad visuals, video content, and copy
• Conduct A/B tests on creative assets, audiences, and ad formats
• Analyze campaign performance and optimize for engagement, conversions, and ROAS

Required Skills: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, audience targeting, creative strategy, A/B testing, analytics, social media trends

Career Path: Social Media Coordinator → Paid Social Specialist → Paid Social Manager → Senior Paid Social Manager

→ Paid Social Jobs

Performance Marketing Manager

A Performance Marketing Manager focuses on data-driven marketing campaigns that deliver measurable results and ROI. This role centers on customer acquisition, conversion optimization, and revenue generation through channels like paid search, paid social, affiliate marketing, and programmatic advertising. Performance Marketing Managers are highly analytical, constantly testing and optimizing campaigns based on metrics like cost per acquisition, customer lifetime value, and return on ad spend.

Key Responsibilities:

• Develop and execute performance marketing strategies focused on measurable business outcomes
• Manage multi-channel campaigns across paid search, paid social, display, and affiliate networks
• Optimize campaigns for key metrics including CPA, ROAS, conversion rates, and customer LTV
• Conduct A/B and multivariate testing to improve campaign performance
• Analyze customer acquisition funnels and identify optimization opportunities
• Collaborate with analytics teams to build attribution models and track campaign effectiveness

Required Skills: Performance marketing platforms, analytics and attribution, conversion optimization, A/B testing, customer acquisition strategy, ROI analysis, data analysis

Career Path: Digital Marketing Specialist → Performance Marketing Manager → Senior Performance Marketing Manager → Head of Performance Marketing

→ Performance Marketing Jobs

Growth Marketing Manager

A Growth Marketing Manager drives rapid, scalable user and revenue growth through data-driven experimentation across the entire customer journey. This role goes beyond traditional marketing to focus on activation, retention, and referral, not just acquisition. Growth Marketing Managers use a test-and-learn approach, running experiments across product, marketing channels, and user experience to identify high-impact growth levers and optimize the full funnel from awareness to advocacy.

Key Responsibilities:

• Develop and execute growth strategies focused on user acquisition, activation, retention, and referral
• Design and run rapid experiments across channels, messaging, and user experiences
• Analyze user behavior data to identify friction points and growth opportunities
• Optimize onboarding flows, email sequences, and in-product experiences for conversion
• Collaborate with product, engineering, and data teams on growth initiatives
• Build and track growth metrics including activation rates, retention curves, and viral coefficients

Required Skills: Growth experimentation, analytics, conversion optimization, user behavior analysis, A/B testing, product marketing, cross-functional collaboration, SQL/data analysis

Career Path: Digital Marketing Specialist → Growth Marketing Manager → Senior Growth Marketing Manager → Head of Growth

→ Growth Marketing Jobs

Product Marketing Manager

A Product Marketing Manager bridges the gap between product development and go-to-market execution, positioning products for success in the marketplace. This role involves understanding customer needs, defining product positioning and messaging, developing launch strategies, and enabling sales teams with the tools and content they need to sell effectively. Product Marketing Managers work closely with product, sales, and marketing teams to drive product adoption and revenue growth.

Key Responsibilities:

• Develop product positioning, messaging, and value propositions for target audiences
• Create and execute go-to-market strategies for new product launches and feature releases
• Conduct market research and competitive analysis to inform product strategy
• Develop sales enablement materials including pitch decks, battle cards, and case studies
• Collaborate with product teams on roadmap prioritization based on market insights
• Analyze product performance and customer feedback to optimize marketing strategies

Required Skills: Product positioning, go-to-market strategy, competitive analysis, sales enablement, cross-functional collaboration, customer research, strategic messaging

Career Path: Product Marketing Specialist → Product Marketing Manager → Senior Product Marketing Manager → Director of Product Marketing

→ Product Marketing Jobs

Brand Marketing Manager

A Brand Marketing Manager develops and executes strategies that build brand awareness, strengthen brand identity, and create emotional connections with target audiences. This role focuses on long-term brand positioning, messaging consistency, and storytelling across all marketing channels and customer touchpoints. Brand Marketing Managers work cross-functionally to ensure brand guidelines are maintained while driving campaigns that elevate brand perception and loyalty.

Key Responsibilities:

• Develop and implement brand marketing strategies that strengthen brand positioning and awareness
• Define and maintain brand voice, messaging, and visual identity across all channels
• Lead brand campaign development from concept to execution
• Collaborate with creative, content, and product teams to ensure brand consistency
• Conduct brand research and competitive analysis to inform strategy
• Measure brand health metrics including awareness, perception, and sentiment

Required Skills: Brand strategy, creative direction, storytelling, market research, campaign management, cross-functional collaboration, brand guidelines development

Career Path: Marketing Coordinator → Brand Marketing Specialist → Brand Marketing Manager → Senior Brand Marketing Manager → Brand Director

→ Brand Marketing Jobs

PR Manager

A PR Manager develops and executes public relations strategies to build and protect brand reputation, generate media coverage, and manage communications with key stakeholders. This role involves crafting press releases, building relationships with journalists and media outlets, managing crisis communications, and positioning the organization as a thought leader in its industry. PR Managers balance proactive storytelling with reactive reputation management to maintain positive public perception.

Key Responsibilities:

• Develop and implement PR strategies to enhance brand visibility and reputation
• Build and maintain relationships with journalists, media outlets, and industry influencers
• Write and distribute press releases, media kits, and thought leadership content
• Secure media coverage and manage interview opportunities for company executives
• Monitor media mentions and manage crisis communications when issues arise
• Coordinate events, press conferences, and media briefings

Required Skills: Media relations, press release writing, crisis management, storytelling, relationship building, strategic communications, media monitoring

Career Path: PR Coordinator → PR Manager → Senior PR Manager → Director of Communications

→ PR Jobs

Influencer Marketing Manager

An Influencer Marketing Manager develops and executes influencer partnership strategies to increase brand awareness, engagement, and conversions through authentic creator collaborations. This role involves identifying and vetting influencers, negotiating partnerships, managing campaigns from brief to delivery, and measuring ROI across platforms like Instagram, TikTok, YouTube, and emerging channels. Influencer Marketing Managers balance creative storytelling with performance metrics to build genuine connections with target audiences.

Key Responsibilities:

• Develop and implement influencer marketing strategies aligned with brand objectives
• Identify, vet, and build relationships with influencers and content creators
• Negotiate contracts, deliverables, and compensation with influencers and agencies
• Brief influencers on campaign goals, messaging, and brand guidelines
• Manage campaign execution, content approval, and posting schedules
• Track campaign performance metrics including reach, engagement, conversions, and ROI

Required Skills: Influencer relationship management, social media platforms, contract negotiation, campaign management, content strategy, analytics, budget management

Career Path: Social Media Coordinator → Influencer Marketing Specialist → Influencer Marketing Manager → Senior Influencer Marketing Manager

→ Influencer Marketing Jobs

Affiliate Marketing Manager

An Affiliate Marketing Manager develops and manages affiliate partnership programs that drive sales and revenue through commission-based relationships with publishers, bloggers, influencers, and affiliate networks. This role involves recruiting and onboarding affiliates, optimizing commission structures, providing promotional materials, and analyzing performance to maximize program profitability. Affiliate Marketing Managers balance relationship management with data analysis to scale revenue while maintaining brand integrity.

Key Responsibilities:

• Develop and execute affiliate marketing strategies to drive revenue growth
• Recruit, onboard, and manage relationships with affiliate partners and networks
• Create and optimize commission structures, promotional offers, and incentive programs
• Provide affiliates with marketing materials, product information, and campaign support
• Monitor affiliate performance and identify top performers for increased partnership
• Track program metrics including sales, revenue, ROI, and affiliate contribution

Required Skills: Affiliate networks and platforms, partner relationship management, commission structure design, performance tracking, contract negotiation, analytics, fraud detection

Career Path: Digital Marketing Specialist → Affiliate Marketing Manager → Senior Affiliate Marketing Manager → Head of Partnerships

→ Affiliate Marketing Jobs

Marketing Operations Manager

A Marketing Operations Manager optimizes marketing processes, technology, and data to improve efficiency and campaign effectiveness across the marketing organization. This role focuses on marketing automation platforms, CRM integration, campaign workflows, lead management, and performance reporting. Marketing Operations Managers serve as the technical backbone of the marketing team, ensuring systems run smoothly and data flows seamlessly between marketing and sales.

Key Responsibilities:

• Manage and optimize marketing technology stack including automation platforms and CRM systems
• Design and implement marketing workflows, lead scoring models, and campaign processes
• Oversee data quality, segmentation, and database management across marketing systems
• Build dashboards and reports to track marketing performance and ROI
• Collaborate with sales operations to ensure seamless lead handoff and attribution
• Evaluate and implement new marketing tools and technologies

Required Skills: Marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), process optimization, data analysis, project management, technical troubleshooting

Career Path: Marketing Coordinator → Marketing Operations Specialist → Marketing Operations Manager → Senior Marketing Operations Manager

→ Marketing Operations Jobs

Demand Generation Manager

A Demand Generation Manager creates and executes strategies to generate awareness, interest, and qualified leads for the sales pipeline. This role combines content marketing, paid advertising, email campaigns, and marketing automation to attract prospects and nurture them through the buyer's journey. Demand Generation Managers focus on filling the sales funnel with high-quality leads while tracking campaign performance and optimizing for conversion and revenue impact.

Key Responsibilities:

• Develop and execute integrated demand generation campaigns across multiple channels
• Create lead nurturing workflows and automated email sequences
• Collaborate with content teams to develop gated assets like whitepapers and webinars
• Manage paid advertising campaigns to drive lead generation
• Optimize landing pages and conversion funnels for maximum lead capture
• Track and report on pipeline contribution, lead quality, and campaign ROI

Required Skills: Marketing automation, lead generation, campaign management, content strategy, paid advertising, landing page optimization, analytics, B2B marketing

Career Path: Digital Marketing Specialist → Demand Generation Specialist → Demand Generation Manager → Senior Demand Generation Manager

→ Demand Generation Jobs

CRM Marketing Manager

A CRM Marketing Manager develops and executes customer relationship marketing strategies that drive engagement, retention, and lifetime value through personalized communications. This role focuses on leveraging CRM platforms to segment audiences, automate customer journeys, and deliver targeted messaging across email, SMS, push notifications, and other channels. CRM Marketing Managers use data and behavioral insights to nurture customer relationships and maximize repeat purchases.

Key Responsibilities:

• Develop and implement CRM strategies to improve customer retention and lifetime value
• Design and optimize automated customer journey campaigns across multiple channels
• Segment customer databases based on behavior, demographics, and purchase history
• Personalize messaging and offers to drive engagement and conversions
• Analyze customer data to identify trends, opportunities, and churn risks
• Collaborate with product and customer success teams on retention initiatives

Required Skills: CRM platforms (Salesforce, HubSpot), marketing automation, customer segmentation, email marketing, lifecycle marketing, data analysis, personalization

Career Path: CRM Specialist → CRM Marketing Manager → Senior CRM Manager → Head of CRM

→ CRM Marketing Jobs

Lifecycle Marketing Manager

A Lifecycle Marketing Manager develops and optimizes marketing strategies for each stage of the customer journey, from acquisition through retention and advocacy. This role focuses on understanding customer behavior at different touchpoints and creating personalized experiences that drive engagement, reduce churn, and increase lifetime value. Lifecycle Marketing Managers use data, segmentation, and automation to deliver the right message to the right customer at the right time.

Key Responsibilities:

• Develop lifecycle marketing strategies across acquisition, onboarding, engagement, retention, and win-back stages
• Design and optimize automated customer journey workflows and trigger-based campaigns
• Segment customers based on behavior, lifecycle stage, and engagement patterns
• Create personalized messaging and offers tailored to each lifecycle stage
• Analyze customer behavior data to identify opportunities and friction points
• Measure and optimize key metrics including activation rates, retention, and customer lifetime value

Required Skills: Marketing automation, customer segmentation, lifecycle strategy, email marketing, data analysis, personalization, customer journey mapping

Career Path: Email Marketing Specialist → CRM Specialist → Lifecycle Marketing Manager → Senior Lifecycle Marketing Manager

Specialist & Mid-Level

Digital Marketing Specialist

A Digital Marketing Specialist executes digital marketing campaigns across multiple channels including social media, email, content, and paid advertising. This mid-level role combines hands-on execution with strategic input, managing day-to-day campaign activities while contributing to broader marketing initiatives. Digital Marketing Specialists are versatile marketers who understand multiple channels and work collaboratively to drive traffic, engagement, and conversions.

Key Responsibilities:

• Execute digital marketing campaigns across social media, email, content, and paid channels
• Create and schedule social media content and engage with online communities
• Support SEO efforts through content optimization and keyword research
• Manage email campaigns and analyze performance metrics
• Assist with paid advertising campaigns and monitor campaign performance
• Track and report on digital marketing metrics and campaign effectiveness

Required Skills: Social media platforms, email marketing, content creation, basic SEO, Google Analytics, digital advertising basics, project management

Career Path: Marketing Coordinator → Digital Marketing Specialist → Digital Marketing Manager

→ Browse All Jobs

Email Marketing Specialist

An Email Marketing Specialist creates, executes, and optimizes email campaigns that drive engagement, nurture leads, and generate conversions. This role focuses on building email workflows, writing compelling copy, designing templates, and analyzing campaign performance to continuously improve results. Email Marketing Specialists work within marketing automation platforms to deliver targeted, personalized messages that move subscribers through the customer journey.

Key Responsibilities:

• Create and execute email campaigns including newsletters, promotional emails, and automated sequences
• Write engaging email copy and design responsive email templates
• Build and manage email lists with proper segmentation and personalization
• Conduct A/B tests on subject lines, content, and send times to optimize performance
• Monitor deliverability, open rates, click-through rates, and conversion metrics
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM)

Required Skills: Email marketing platforms (Mailchimp, HubSpot, Klaviyo), copywriting, HTML/CSS basics, audience segmentation, A/B testing, analytics, email deliverability

Career Path: Marketing Coordinator → Email Marketing Specialist → Email Marketing Manager

→ What Does an Email Marketing Specialist Do?

→ Email Marketing Jobs

SEO Specialist

An SEO Specialist improves website visibility in search engines through on-page optimization, technical SEO improvements, content strategy, and link building. This role focuses on keyword research, optimizing website elements, monitoring search rankings, and implementing SEO best practices to drive organic traffic growth. SEO Specialists work closely with content creators, developers, and marketing teams to ensure websites are discoverable and rank competitively for target keywords.

Key Responsibilities:

• Conduct keyword research to identify search opportunities and content gaps
• Optimize website pages including meta tags, headers, content, and internal linking
• Perform technical SEO audits and implement fixes for crawlability and indexing issues
• Monitor search rankings, organic traffic, and competitor performance
• Build and manage link building campaigns to improve domain authority
• Collaborate with content teams to create SEO-optimized content

Required Skills: Keyword research, on-page SEO, technical SEO, Google Analytics, Google Search Console, SEO tools (Ahrefs, SEMrush), HTML basics, content optimization

Career Path: Marketing Coordinator → SEO Specialist → SEO Manager

→ What Does an SEO Specialist Do?

→ SEO Jobs

PPC Specialist

A PPC Specialist manages and optimizes pay-per-click advertising campaigns across search engines and digital platforms to drive targeted traffic and conversions. This role focuses on keyword research, ad copy creation, bid management, and performance analysis to maximize return on ad spend. PPC Specialists monitor campaigns daily, conduct A/B tests, and make data-driven optimizations to improve click-through rates, quality scores, and conversion rates.

Key Responsibilities:

• Create and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Conduct keyword research and build targeted ad groups
• Write compelling ad copy and test variations to improve performance
• Monitor bids, budgets, and campaign performance daily
• Optimize campaigns based on conversion data and quality scores
• Generate performance reports and provide optimization recommendations

Required Skills: Google Ads, Bing Ads, keyword research, ad copywriting, bid management, Google Analytics, conversion tracking, Excel, analytical thinking

Career Path: Marketing Coordinator → PPC Specialist → PPC Manager

→ What Does a PPC Specialist Do?

→ PPC Jobs

Marketing Account Manager

A Marketing Account Manager serves as the primary liaison between clients and internal marketing teams, managing client relationships, overseeing project delivery, and ensuring campaigns meet objectives and timelines. This role is common at agencies where account managers coordinate across creative, strategy, and media teams to deliver client satisfaction and retention.

→ Account Management Jobs

Digital Marketing Analyst

A Digital Marketing Analyst collects, analyzes, and interprets digital marketing data to provide insights that inform strategy and improve campaign performance. This role focuses on tracking KPIs across channels, building dashboards and reports, conducting attribution analysis, and translating complex data into actionable recommendations. Digital Marketing Analysts help teams understand what's working, optimize spending, and demonstrate marketing ROI to stakeholders.

Key Responsibilities:

• Track and analyze digital marketing performance across all channels
• Build dashboards and reports using tools like Google Analytics, Looker, or Tableau
• Conduct attribution analysis to understand customer journey and channel effectiveness
• Identify trends, patterns, and optimization opportunities in campaign data
• Provide data-driven recommendations to improve campaign performance and ROI
• Present insights and performance reports to marketing teams and leadership

Required Skills: Google Analytics, data visualization tools (Tableau, Looker), Excel/Google Sheets, SQL basics, statistical analysis, marketing attribution, data storytelling

Career Path: Marketing Coordinator → Digital Marketing Analyst → Senior Marketing Analyst → Marketing Analytics Manager

→ Marketing Analytics Jobs

CRO Specialist

A Conversion Rate Optimization (CRO) Specialist analyzes user behavior and conducts experiments to improve website conversion rates and maximize the value of existing traffic. This role focuses on identifying friction points in the customer journey, designing A/B tests, and implementing data-driven optimizations to increase conversions across landing pages, forms, checkout flows, and key conversion paths.

Marketing Automation Specialist

A Marketing Automation Specialist manages and optimizes marketing automation platforms to execute campaigns, nurture leads, and improve workflow efficiency. This role focuses on building email sequences, creating automation workflows, managing integrations, and ensuring marketing systems operate smoothly to support campaign execution and lead management.

Content Creator

A Content Creator produces engaging digital content across multiple formats including video, graphics, photography, and written posts for social media, websites, and marketing campaigns. This role blends creativity with platform knowledge to create thumb-stopping content that resonates with target audiences and drives engagement. Content Creators stay on top of trends, experiment with new formats, and collaborate with marketing teams to bring brand stories to life through visual and written storytelling.

Key Responsibilities:

• Create original content including videos, graphics, photos, and written posts for digital platforms
• Develop content ideas based on brand guidelines, audience insights, and platform trends
• Film, edit, and produce video content optimized for different social media platforms
• Design graphics and visual assets using tools like Canva, Adobe Creative Suite, or Figma
• Stay current with content trends, platform updates, and audience preferences
• Collaborate with marketing teams on campaign content and brand storytelling

Required Skills: Video editing, graphic design, photography, copywriting, social media platforms, content trends, creativity, Adobe Creative Suite or Canva

Career Path: Social Media Coordinator → Content Creator → Senior Content Creator → Creative Lead

→ Content Creation Jobs

Copywriter

A Copywriter creates persuasive, compelling written content designed to drive action and conversions across advertising, marketing campaigns, and digital channels. This role focuses on crafting attention-grabbing headlines, engaging ad copy, landing page content, email campaigns, and brand messaging that resonates with target audiences and motivates them to take specific actions. Copywriters combine creativity with strategic thinking to communicate brand value and influence consumer behavior.

Key Responsibilities:

• Write persuasive copy for ads, landing pages, emails, and marketing campaigns
• Develop compelling headlines, taglines, and calls-to-action that drive conversions
• Collaborate with designers and creative teams on integrated campaigns
• Adapt tone and messaging for different audiences, channels, and campaign objectives
• Edit and refine copy based on feedback and performance data
• Maintain brand voice consistency across all written content

Required Skills: Persuasive writing, creative thinking, brand voice development, headline writing, storytelling, editing, marketing strategy understanding

Career Path: Junior Copywriter → Copywriter → Senior Copywriter → Creative Director

→ Copywriting Jobs

Content Writer

A Content Writer creates written content for websites, blogs, email campaigns, and marketing materials. This role focuses on producing clear, engaging copy that informs audiences, supports SEO goals, and aligns with brand voice across various content formats and marketing channels.

Entry-Level

Digital Marketing Assistant

A Digital Marketing Assistant provides essential support to marketing teams by handling day-to-day tasks across digital channels. This entry-level role offers hands-on experience in social media management, content creation, email marketing, and campaign coordination. Digital Marketing Assistants learn the fundamentals of digital marketing while supporting managers and specialists with research, scheduling, reporting, and administrative tasks.

Key Responsibilities:

• Assist with social media content creation, scheduling, and community management
• Support email marketing campaigns including list management and performance tracking
• Conduct market research and competitor analysis
• Help maintain website content and blog posts
• Coordinate marketing materials and assets for campaigns
• Track and report on basic marketing metrics and KPIs

Required Skills: Social media platforms, basic content creation, Microsoft Office/Google Workspace, organization, attention to detail, communication, eagerness to learn

Career Path: Digital Marketing Assistant → Marketing Coordinator → Digital Marketing Specialist

Marketing Coordinator

A Marketing Coordinator supports the marketing team by coordinating campaigns, managing schedules, organizing assets, and handling administrative tasks that keep marketing operations running smoothly. This entry-level role provides broad exposure to multiple marketing functions including events, content, email, and social media, making it an ideal starting point for a marketing career.

Social Media Coordinator

A Social Media Coordinator assists with day-to-day social media management including content scheduling, community engagement, and performance tracking. This entry-level role supports social media managers by creating posts, responding to comments, monitoring mentions, and helping maintain a consistent brand presence across platforms.

Find Your Next Marketing Role

Understanding these marketing job titles is the first step in finding the right role or planning your next career move. Ready to take action? Browse our latest marketing opportunities or dive deeper into specific roles with our detailed career guides.

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